Trendy Costume Jewelry

Can a jewelry store sell real diamonds/gold rings on sale?

For example if the market value of a ring is $2000 because of the diamond and gold on it, how can a jewelry store sell it on sale for sale $1500? Thinking about Kay Jewelers compared to a local jeweler. Kay Jewelers has an anniversary sale so I wonder if its a deal or is the Kay Jewelers stuff a lower quality?

Public Comments

1. Most jewelry in jewelry stores is marked up about 200%- or more. Therefore, they can take off quite a bit and still make a profit. Diamonds are hard when it comes to pricing. The value has to do with the color, clarity, cut and carat weight. Unless you are an expert, it would be difficult to determine if one diamond is worth more than another. A one carat diamond could be less valuable than a 1/2 carat diamond of a much higher quality. Then there is the price of gold. It has gone up recently so if the gold was purchased a few years ago, the jeweler paid a lot less than current price for it. This is really a job for an expert - or a jeweler that you really trust.
2. as the previous poster mentioned, the prices stores offer their jewelry have nothing to do with market value. They are marked up considerably (even 300% or more). They can easily reduce that price a bit and still make lots of money.